{"id":1237,"date":"2024-08-31T21:43:39","date_gmt":"2024-08-31T21:43:39","guid":{"rendered":"https:\/\/ikorofmnews.com\/?p=1237"},"modified":"2024-08-31T22:31:18","modified_gmt":"2024-08-31T22:31:18","slug":"nigeria-is-too-small-to-contain-nollywood-toyosi-etim-effiong","status":"publish","type":"post","link":"https:\/\/ikorofmnews.com\/?p=1237","title":{"rendered":"\u2018Nigeria is too small to contain Nollywood\u2019- Toyosi Etim-Effiong"},"content":{"rendered":"\n

Toyosi, the CEO of Good Media, has been a strong advocate for Nigerian films gaining global recognition.<\/strong><\/p>\n\n\n\n

Toyosi Etim-Effiong, founder of The Good Media, a media agency committed to providing structure to Nigeria\u2019s film and TV industry, believes that Nigeria is too small to contain the full potential of Nollywood.
<\/p>\n\n\n\n

In a recent interview with Nollywire at the Nile Entertainment Group launch, Toyosi expressed her confidence in the potential impact of Nile Entertainment on the Nollywood industry.<\/p>\n\n\n\n

\u201cFor a long time, I think people have been in one direction hurdled together but now we see that there is space, there is room and we\u2019ve been called to occupy space right. It\u2019s great to see Nile media occupying the space,\u201d <\/em>she said.<\/p>\n\n\n\n

She added that she hopes that talents are offered better pay for their craft, especially with the increasing competition in the industry.<\/p>\n\n\n\n

\u201cI\u2019m looking forward to talents being remunerated even better. I believe that competition will help that. Let\u2019s get more money in people\u2019s pockets,<\/em>\u201d she added.<\/p>\n\n\n\n

Speaking about the new cinematic venture launched by Moses Babatope<\/strong> of Nile and Mo Abudu<\/strong> of EbonyLife, she expressed her excitement and optimism for the future.<\/p>\n\n\n\n

\u201cI like the idea of more cinemas, a luxury line, I\u2019m looking forward to that. I just want to see what that looks like and how it will be received in this landscape. It\u2019s more jobs, you know it\u2019s more distribution for the content created, I mean the industry is growing,\u201d <\/em>she said.<\/p>\n\n\n\n

Having collaborated with Essence, an initiative that caters to global Black stories, she highlighted the news for increased marketing to elevate Nollywood on the international stage. She reiterated that Nigeria alone cannot contain the reach of its stories.<\/p>\n\n\n\n

\u201cI partnered with Essence for three years, getting Nollywood recognized, putting our content out there globally. I’ve always been of the opinion that Nigeria is too small to contain Nollywood. We just need to do more marketing cos that\u2019s what it is. When we go out and we\u2019re talking to International brands, it is marketing for Nollywood. Nollywood needs more marketing and with Nile, and the power group they have put together, I believe they know how to package the industry well, and that\u2019s what we want global recognition and rewards,\u201d <\/em>she concluded<\/p>\n\n\n\n

<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Toyosi, the CEO of Good Media, has been a strong advocate for Nigerian films gaining<\/p>\n","protected":false},"author":1,"featured_media":1238,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[29,32],"tags":[],"class_list":["post-1237","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","category-featured"],"aioseo_notices":[],"featured_image_urls":{"full":["https:\/\/ikorofmnews.com\/wp-content\/uploads\/2024\/08\/download.jpeg",300,168,false],"thumbnail":["https:\/\/ikorofmnews.com\/wp-content\/uploads\/2024\/08\/download-150x150.jpeg",150,150,true],"medium":["https:\/\/ikorofmnews.com\/wp-content\/uploads\/2024\/08\/download.jpeg",300,168,false],"medium_large":["https:\/\/ikorofmnews.com\/wp-content\/uploads\/2024\/08\/download.jpeg",300,168,false],"large":["https:\/\/ikorofmnews.com\/wp-content\/uploads\/2024\/08\/download.jpeg",300,168,false],"1536x1536":["https:\/\/ikorofmnews.com\/wp-content\/uploads\/2024\/08\/download.jpeg",300,168,false],"2048x2048":["https:\/\/ikorofmnews.com\/wp-content\/uploads\/2024\/08\/download.jpeg",300,168,false],"chromenews-featured":["https:\/\/ikorofmnews.com\/wp-content\/uploads\/2024\/08\/download.jpeg",300,168,false],"chromenews-large":["https:\/\/ikorofmnews.com\/wp-content\/uploads\/2024\/08\/download.jpeg",300,168,false],"chromenews-medium":["https:\/\/ikorofmnews.com\/wp-content\/uploads\/2024\/08\/download.jpeg",300,168,false]},"author_info":{"info":["Ikoro News"]},"category_info":"Entertainment<\/a> Featured<\/a>","tag_info":"Featured","comment_count":"0","_links":{"self":[{"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1237"}],"version-history":[{"count":1,"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1237\/revisions"}],"predecessor-version":[{"id":1239,"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=\/wp\/v2\/posts\/1237\/revisions\/1239"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=\/wp\/v2\/media\/1238"}],"wp:attachment":[{"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1237"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1237"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/ikorofmnews.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}